Vivecto

Orders for Domino’s Pizza app

December 2018 - January 2019

Goals

Maximize in-app orders
Reach top-5 keyword-based search results in App Store and Google Play
Improve Android app rating up to 4,5 and maintaining high IOS app rating
Achieve efficient distribution of marketing budget between regional and capital restaurants
Reduce the cost of attracting new customers in various regions
Increase the effectiveness of the app as a sales channel

Platform

Android

Analytics

AppMetrica

Payment model

CPI, CPO

Channels

Google,
Facebook

Tools

ASO optimization
CPO optimization
A/B testing of screenshots
+550 creative approaches during the advertising campaign
Predictive models and lookalike

Results

Top 5

Performance
buying

675%

ROAS

4.6

Android
app rating

4.3

iOS
app rating

+10

CR from
view to install

>10

Times orders
and installations

Increasing awareness of the Hyundai i30 N sports car

May - June 2019

Goals

Maximize of the target audience coverage
Increase brand awareness
Reach a 70% rate of full video views

Platform

Android, IOS

Analytics

AppMetrica

Payment model

CPO

Channels

GoNET

Tools

Socio-demographic and interest targeting
Rewarded video placement
Optimization at the publisher ID level
Whitelist of entertainment and car related applications

Results

>200k

Users

75%

VTR

400k

Views

>8%

CTR

New looks for Puma collection

May 2017

Goals

Increase brand awareness
Use a creative approach for presenting the brand’s new collection

Platform

Android, IOS

Analytics

AppsFlyer

Payment model

CPM

Channels

GoNET

Tools

Creating showcases using HTML5 banners
CPE optimization
Targeting an audience similar to the visitors of the Puma online store.
Interest targeting: Moms, Young Moms, Health, parenting, Family, Kids, Online Shoppers, Digital Savvy, Toys, Dolls, Movies, Animation, etc.

Results

17%

CR

1.4 cents

Cents for 1 unique interaction
with the banner

Attracting paying users to Joom app

October 2017 - June 2019

Goals

High average purchase value
High install-to-purchase conversion rate
High requirements for traffic quality
Low CPI and CPA

Platform

Android, IOS

Analytics

Adjust

Payment model

CPI, RevShare

Channels

Google, My Target, Facebook

Tools

Constant testing of ad creative approaches
Demographic and geo targeting
Weekly update of ad variations
Optimization by CPA and average purchase value

Results

0%

Fraud

29%

CR of the installation
in order

Exceeding performance targets with lower costs by changing key on TikTok

2024

Goals

Increase website visits
Increase sales
Increase brand awareness

Channels

TikTok
Yandex Advertising Network (YAN)
Yandex.Direct

Tools

Optimization of search queries in Yandex.Direct
Testing targeting for interest in purchasing jewelry in YAN
YAN setup based on Product Feed and smart banner testing
Launch of the "50% off selected items" promotion
Launch of TikTok and a display banner in YAN

Results

127%

Increased
income

84%

Increased
the number of orders

50%

Reduced
CPO

27%

Increased
CR to orders

23%

Increased
AOV

Improving promotional performance with a combined marketing strategy

2024

Goals

Highlight the USP and increase awareness of the app and brand Airba Fresh
Acquire new users and re-activate existing ones

Channels

TikTok
Go Tech

Analytics

AppsFlyer

Tools

Launching Product Feed in various formats (carousel, video)
Implementing the HADI approach
Post-view conversion attribution
Usage of brandformance tools
BLS research

Performance campaign results

107%

Increased
CTR

19%

Reduced
CPI

53%

Reduced
CPO

17.5%

Reduced
CAC

85%

Increased the number
of unique installs

Retargeting campaign results

74%

Reduced
CPO

100%

Reduced
CPE

85%

Increased CR
in purchase

Display campaign results

17%

Increased
reach

23%

Increased
frequency

20%

Reduced
CPV

Results of Brandformance x Go Tech

181%

Increased
installs

52%

Reduced
CPI

75%

Reduced
CAC

425%

Increased unique
purchases

As part of the brandformance approach, we measured the metrics of the Brand Lift Study:

4.3%

Brand awareness
increased

12.6%

Add recall
increased

9.8%

Customer Consideration
increased

Exceeding planned performance metrics through a programmatic ecosystem

2024

Goals

Increase CTR
Increase the share of users who viewed the video to the end

How we solved it

We used OLV creatives, a format that integrates inserts into a streaming video or a website page
We optimized the campaign for CTR, VTR, and frequency of impressions
Domains with low CTR and VTR were blocked daily
We added creatives to the rotation in two languages - Russian and Kazakh

Platforms

Mobile and Desktop

Web and In-App

Payment model

CPM

Channels

Go Tech – programmatic ecosystem for media buying

Results

>1.6M

Impressions – exceeded
planned values

1.01%

vs. 0.90% CTR
actual vs planned

3.03

Frequency
of impressions

>16k

Clicks – exceeded planned
values by 12.2%

64.65%

VTR

Hey pal… Can I call-cu-later?